Insight
Almost every tenth child in Germany experiences domestic violence. The pressure that this brings into these children’s lives is almost impossible to imagine. But exactly that is what Germany’s number one child and parent helpline „Nummer gegen Kummer“ wanted to convey. Right where their volunteers can be contacted: on the smartphone.

Solution
Force for Good. The first force sensitive film against violence to children. With this, you can experience the everyday life of a child from a normal, and violent perspective. With just the force of your finger. Using the Force Touch technology (available in iPhones 6s and above) which measures exactly how much force is applied to the screen. By increasing the pressure of your finger, you change perspectives – right at 90% force, symbolic for the 10% of children affected by violence.
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