Overtime. One of the most prolific problems for advertising agencies the world over.
That’s what student microjobbing portal MyLittleJob wanted to fight against with the message: Outsource your overtime!
With an eight-headed helicopter, we flew individually targeted headlines to lit-up windows at the top 5 advertising agencies in Hamburg— at the time they would need it most: after 6pm.
An on-board camera filmed the reactions of agency employees, and an individually edited film of the action — and their reactions was posted on the Facebook page of the agencies themselves.
ADC Auszeichnung: Dialog Alternativ
ADC Auszeichnung: Promotion Aktion
Concept: Hannah Johnson, Sebastian Weber
Text: Sebastian Weber, Michael Kinedaeter
Art Direction: Daniel Patterson, Björn Byns